The training film model is changing and unless we change with it, we run the risk of extinction.

The traditional training film model was to produce a 15 – 20 minute drama and accompanying course material, which would be sold to large organizations with 200+ employees at a price point of around $1000 per film. The organization would then schedule a training session, hire a trainer and a room, organise materials and morning tea, and make sure that staff members could leave their work stations for at least half a day to participate in the learning. In today’s world of work there are several problems with this model.

Firstly, if staff members are away at the time of the scheduled training, they simply don’t get trained. Secondly, staff members in remote locations are often precluded from training, and thirdly, if you are not a large organisation, the chances are you will not be able to afford to train your staff within the existing model. The price point of $1000 per film, plus the salary of a trainer and the cost of room hire and materials, puts training out of the reach of most SME’s. In addition to the cost factor, a small enterprise will have difficulty taking an employee off the floor or away from their work station for the duration of the training session. Given that 90% of businesses are small businesses, we are automatically eliminating a very large portion of the potential market.

How will training film producers/distributors respond to this changing world of work? Will they wither and die or will they see if for what it really is – an enormous opportunity to supply learning materials in a more flexible and affordable format to a market, many, many times the size of the one they are accustomed to?

E-learning is certainly the way of the future, however, at present the concept of e-learning lacks clarity in its understanding of what is important. We believe that if we stick to the same learning principals we have always believed in and do not fall into the trap of thinking the 'e' is more important than the 'learning', then this transition does not have to be anymore complicated than when we shifted delivery from VHS to DVD.

Anyway - that’s what we think.